UK womenswear brand Emreco is celebrating its 90th anniversary this year with a new B2B website to improve ease of ordering for its stockists.
Emreco spring 17
The third-generation family business has been designing collections from its Glasgow head office since 1926 and now has more than 350 stockists in the UK and Ireland.
Managing director Richard Reinhold believes that working closely with its customers is central to its success and said online is the key to longevity for its independent partners, even if it is just for marketing purposes or trading online.
“We provide all of our stockists with a full library of campaign and ecommerce imagery every season which they can download via our marketing cloud,” he said. “By the end of this year we also aim to have a new inventory system up and running, which will give stockists and agents more accurate real time updates on stock availability.”
Reinhold added: “We celebrate and are most certainly proud of our history with the same company ethos and love for what we do as we have always had, however we have always kept our eyes to the future in terms of design and company progression.
“We invest in our brand at design level and our team are always on the hunt for new and exciting yarns, compositions and details. Keeping our originality is fundamental to our brand and something I personally have always held as very important.”
Emreco will showcase its spring 17 collections at Indx Womenswear from August 3-5 and Moda Woman from August 7-9.