Womenswear label Emreco has launched its first transactional website as it seeks to rebuild its presence among its 45-plus target market.
Emreco managing director Richard Reinhold said the website, www.emreco.com, would support existing stockists by rolling out a click-and-collect service in the near future to drive footfall in-store, alongside a list of all its stockists.
He added: “The consumer site will also be a marketing tool for the brand, increasing awareness of Emreco among the end consumer, as well as providing information on where they can purchase the brand.”
Scotland-based Emreco has 500 independent stockists across the UK. The business had 1,000 stockists at its peak in 2000.
The business has also redesigned its trade website, www.tradeatemreco.com, to be more user-friendly. It enables wholesale customers to browse the collection and place repeat orders online, and provides a larger range of campaign images than previously.
The brand has also launched its first mail order catalogue for spring 14, which includes an edited collection of Emreco’s bestsellers. It can be ordered by post, phone or online.
Wholesale prices range from £6.25 for T-shirts to £35 for outerwear.