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Enclothed secures investment on Dragon’s Den

Online personal shopping site for men Enclothed secured investment from two retail veterans on BBC show Dragon’s Den last night (February 8).

Levi Young, daughter of singer Paul Young, and Dana Zingher, co-founders of the personalised shopping service, secured a £70,000 investment from Dragons Kelly Hoppen and Piers Linney in return for a shared 15% stake in the business.

Male shoppers sign up to the Enclothed service and fill in their size and style preferences. The etailer’s stylists use this information to handpick and deliver a selection of clothing, and the customer keeps what he likes and sends back what he doesn’t.

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