Premium menswear independent End has opened its first store in London at 59 Broadwick Street in Soho.
The retailer opened its largest store to date – 8,500 sq ft across two floors – at the weekend.
Designed by Brinkworth, the store interior is in keeping with that of its Glasgow and Newcastle stores, and uses a premium material palette of marble, stainless steel, mirror and maple.
It features a vast sneaker wall, a grooming area, and launch space with digital screens to display product releases and promotions.
End was established in 2005. The original store on High Bridge Street in Newcastle moved to a flagship store at 133-137 Grainger Street in the city centre in November 2015 as the business celebrated its 10th anniversary.
The second shop at 196 Ingram Street in Glasgow opened in December 2016.
End stocks contemporary menswear brands such as CP Company, Visvim, Nike, Kenzo, Balmain, Comme des Garçons, Stone Island, Thom Browne and Lanvin.