End has moved to a new flagship store in Newcastle city centre at 133-137 Grainger St, as the independent menswear business celebrates its 10th year.
The business has moved from its existing store on High Bridge Street into the new premises, which was formerly occupied by Reiss.
The three-floor store, housed in a five-storey building, stocks contemporary menswear brands including Bape, Visvim, Nike, Palace, Comme de Garcons, Stone Island, Thom Browne and Lanvin.
It has been designed by the co-founders Christiaan Ashworth and John Parker and features Carrara marble, concrete, brushed steel, reclaimed brickwork and natural maple wood.
The store has a dedicated launch event space with a floor-to-ceiling video wall.
End is also set to open a second store in Glasgow next year.