Rugby-inspired lifestyle brand Front Up Rugby has announced that England rugby international James Haskell has invested in the business and is joing the Board as an executive director.
Front Up, which is due to open its first pop-up store in London’s Covent Garden on Saturday for four weeks, has launched an exclusive Rugby World Cup range to celebrate the forthcoming competition in New Zealand.
Haskell will help with the marketing of the range as well as providing general product advice to the board of investors at Front Up.
Haskell said: “I am really looking forward to working with the Front Up guys – I have been tracking the business for the last couple of years and really excited to be involved. I liked the brand so much that I decided to invest in it. I believe we can create a seriously innovative fashion brand initially in rugby orientated clothing but long term on every High Street.”