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London fashion week designer Erdem confirms first London flagship

Designer Erdem Moralioglu has announced the opening of his first store in London’s Mayfair.

The debut store, which is set to open in spring 2015 to coincide with the brand’s 10th anniversary, will be located in a two floor, 2,000 sq ft corner plot on Mayfair’s South Audley Street and will be designed by London architecture practice P. Joseph.

Candian-born Moralioglu said: “I’m so thrilled to be opening my first store. London was a natural choice. It is where I am based, and where I trained to do what I do. I love the space, and it’s such an exciting first step.”

Erdem is currently stocked in over 160 stores in 40 countries.

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