Designer label Erdem has been awarded the first British Fashion Council and Vogue Designer Fashion Fund.
The label will receive £200,000 and founder Erdem Moralioglu will recieve mentoring from fashion industry experts.
It was Erdem’s strong design signature and clear vision for the development and growth of the business that scooped the business the prize, according to the judges.
Moralioglu was interviewed in Drapers earlier this month, and the British Fashion Council (BFC) said it will develop a bespoke mentoring programme to help him achieve his business goals with a view to developing the label into a global fashion brand.
Moralioglu said: “The prize will help us to take our business to the next level. It is so integral for us to be showing in London and the support of the BFC and Vogue will allow us to grow our business internationally. It is such an exciting time for us.”
The other seven shortlisted designers - Angel Jackson, Christopher Kane, Clements Ribeiro, E.Tautz, Marios Schwab, Nicholas Kirkwood and Richard Nicoll - will be given support from the mentoring panel which will be chaired by Marigay McKee, director of fashion and beauty at Harrods.
Tillman said: “Erdem has excellent design credentials, an impressive business plan and creates beautiful collections season after season. I am proud to say that the British Fashion Council’s Vogue Designer Fashion Fund will play a key role in developing Erdem’s already prominent designer business both here in the UK and abroad.”