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Escada explores kidswear and menswear to speed recovery

Escada, the luxury German womenswear brand, has plans to expand internationally and is likely to introduce menswear and kidswear collections under new owner Megha Mittal.

Escada was bought by the Mittal Family Trust in November, after the company filed for insolvency in August following rising debts and falling sales.

The new owners now hope to bring the troubled fashion house back to profit through expansion in China, India and Japan.

Mittal told German national newspaper Frankfurter Allgemeine Zeitung: “Maybe we can make a profit this year, if not then 2011.”

She added: “We are thinking about new products, cosmetics for example. A relaunch of children’s fashion is possible and I furthermore dream of a men’s line.”

Escada chief executive Bruno Saelzer would be well positioned to develop a menswear offer, having worked for several years as chief executive of Hugo Boss.

Mittal added she didn’t plan to acquire any more fashion brands after spending the past two years examining 25 European companies including Ferre in Italy.

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