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Etail launch at Fenn Wright Manson

London-based womenswear label Fenn Wright Manson has launched a transactional website in response to customer demand. Shoppers can now order online from the new mail-order section of the site, which previously only displayed look-book images. Fulfilment for the home shopping operation will all be done in house. The brand's spring 07 range reflects a shift away from an occasionwear focus, which previously accounted for 80% of its offer. It now offers a more balanced casualwear range ...