Your browser is no longer supported. For the best experience of this website, please upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We'll assume we have your consent to use cookies, for example so you won't need to log in each time you visit our site.
Learn more

Etailer Closet adds London to its brand name

Womenswear etailer Closet has rebranded as Closet London and has relaunched its website to reflect the change.

A statement from the business, which targets 18 to 35-year-old women and whose vintage-inspired collection is also sold by the likes of, House of Fraser and Dorothy Perkins, said the decision was taken to reflect its “London roots”.

The relaunched website will highlight a new trend story every six to eight weeks, starting with its new Buckets & Spades spring 15 collection of dresses and skirts, retailing at between £32 and £55. will focus on growing its editorial content as part of the move, offering style tips with co-ordinating products.

Have your say

You must sign in to make a comment

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.