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Etailer I Saw It First to open new London HQ

Young fashion etailer I Saw It First has agreed a five-year lease for a head office in London, creating 60 new jobs.

The headquarters, which will be located at 101 Commercial Road in in East London, measures 15,000 sq ft. It is expected to open by Christmas.

It will host the business’s marketing, customer services and IT departments as well as an in-house studio and salon.

The building will also feature a dedicated influencer hub and host weekly events. 

I Saw It First currently operates from a satellite office on Greenfield Road in Whitechapel. 

Board director Charlie Weaving said: “Acquiring these premises is the natural next step for I Saw It First as we experience phenomenal growth across both our sales and unique visitor numbers across all regions, and in turn talent acquisition to support our rapid expansion.”

The business was set up in Dubai in 2015. It launched in the UK in May 2017.

It launched dedicated US and UK websites in the past two months, which operate alongside its platform in the Middle East.

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