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Etailer In The Style to expand following investment

Manchester-based womenswear etailer In The Style is planning to launch in the US and Australia after receiving investment from private equity firm Livingbridge.

Livingbridge has invested an undisclosed amount of capital and has taken a sizable minority shareholding in the business.

As well as funding a move into international markets, the money will be used to help the business scale up its operations, making significant upgrades in IT and infrastructure, growing the team with senior appointments in IT, finance and marketing and expanding its warehouse operations.

In The Style, which currently has 80 employees, more than doubled sales last year to £15m and launched its plus size and activewear ranges earlier this year.

The group is targeting revenues in excess of £50m within three years.

In The Style was founded by chief executive, Adam Frisby, in his bedroom in 2013. It launches new collections every four to six weeks and lists 200 new items each week.

Frisby, said: “Livingbridge is a great investor who understands fast growing businesses in our industry. I set out to create a mobile-first brand utilising social media influencers to bring people the very best fashion at affordable prices and I’m delighted that in just three years we have established ourselves in the market. I’m incredibly excited about the journey we are on.”

Steve Cordiner, investment director at Livingbridge, added: “In The Style is a natural fit for us given our strong track record of supporting high growth retailers and online businesses. Adam has created a strong business with fast fashion expertise combined with a disruptive marketing strategy, collaborating with celebrities and other fashion influencers to deliver exactly what his customers want.”

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