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Etailers’ sales remain buoyant

Online fashion businesses Asos and My-Wardrobe both posted rocketing sales this week, as etailers defy the tough trading conditions felt by many of their bricks and mortar counterparts.

In a trading update, young fashion etailer Asos said that sales soared by 104% for the six months to September 30, as the company bids to become the UK’s biggest internet fashion retailer.

Registered users grew to 1.83 million during the period, up from 1.43m the previous year. Active users – customers who shopped in the past six months – were up to 890,000 from 490,000 last year.

Chief executive Nick Robertson said: “I am pleased to report another strong performance for Asos. We remain positive about long-term prospects and the future of online shopping in general.

“The business model of pureplay etailers is fundamentally different to bricks and clicks and bricks and mortar stores, and we are seeing accelerated growth.”
Separately, sales at designer womenswear etailer My-Wardrobe jumped 130% to £665,000 in the three months to September 30, compared with £284,000 the year before. In its second year of trading it has achieved sales growth of 88%. The etailer said sales and traffic continued to soar each month.

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