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Ethical indie Moo Boutique feels bullish as sales rise

Sales at independent ethical retailer Moo Boutique rose by 10% in June compared with the previous month, after only three months of trading.

Moo Boutique, which opened at the end of March in Heaton Moor in Stockport, Cheshire, held a launch party last month, during which it took sales of £3,500 in two hours – triple the amount it normally makes on one Saturday. It attracted about 150 customers.

Owner Jennifer Whyte said sales to date had exceeded expectations. “I think the reason we’ve been successful is that we offer something different and consumers are becoming smarter now,” she said. “They are buying less, but buying better.”

The 580sq ft store, which sells womenswear and some babywear, stocks ethical labels including People Tree, Enamore, Del Forte Denim, Terra Plana and Frugi, plus collections from local designers such as Lisa Jayne Dann.

“As well as ethical brands, I wanted to support local designers who manufacture their collections in the UK,” said Whyte.
Moo Boutique also has a transactional website, on which its vintage collection has been performing well.

“Our second-hand collection sells well online because they are one-off pieces,” said Whyte. “The website also allows us to sell our offer across the UK.”

Whyte plans to open more stores, including a men’s standalone. “Over the next few years, I would like to open a couple of more stores, but I want to keep it exclusive,” she said.

“I think there is a lot of potential in the ethical menswear market and I’m considering opening a separate men’s store,” she added.

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