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Ethical 'stamp of approval' labels to launch this week

Ethical Consumer magazine will launch a Best Buy labelling system to help consumers identify genuinely ethical products and services.

The Ethical Consumer magazine will licence the Best Buy logo to products which have been endorsed in the magazine under its Best Buy rating section. The magazine established the rating 20 years ago, and it is informed by industry bodies including The Clean Clothes Campaign and the Ethical Trading Initiative.

The label, which will launch on Friday, has so far been awarded to one footwear business, Fair Deal Trading. The magazine said it anticipates getting more clothing and footwear brands on board.

Ethical Consumer magazine editor Rob Harrison said: "By identifying those companies which consider ethics throughout their entire operation, the Ethical Consumer Best Buy Label gives shoppers the confidence that they are making the best possible ethical and environmental choice. The label will be the definitive endorsement for people who want to put principles on their shopping list."

Companies awarded the label can use the logo on swing tickets, PoS and marketing campaigns, provided it is used to endorse a product rather than the company.

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