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Ethics influence a third of female shoppers

A third of female consumers avoid shopping with a brand or retailer that is perceived to be unethical, according to a survey of British shoppers by TNS Worldpanel Fashion. The report also found that 45% of consumers are sceptical about ethical marketing, while shoppers are most concerned about sweatshops and child labour, a fair price for producers and environmental damage. Despite the efforts of high street retailers, the use of organic fabric was only a priority among 15% of the 7,000 respondents.

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