A third of female consumers avoid shopping with a brand or retailer that is perceived to be unethical, according to a survey of British shoppers by TNS Worldpanel Fashion. The report also found that 45% of consumers are sceptical about ethical marketing, while shoppers are most concerned about sweatshops and child labour, a fair price for producers and environmental damage. Despite the efforts of high street retailers, the use of organic fabric was only a priority among 15% of the 7,000 respondents.
Have your say
You must sign in to make a comment
Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.