Eudon Choi has joined River Island’s Design Forum initiative, creating a capsule collection for the high street retailer for autumn 13.
Korean-born Choi’s 16-piece collection has been inspired by a series of photographs by Peter Linderberg, shot in 1991, which featured supermodels including Cindy Crawford, Naomi Campbell and Tatjana Patitz.
The range will feature buttery soft leathers, clean streamlined pieces and biker detailing.
Choi said: “My mainline collections are sold in high end stores and I love the idea that people all over the UK will be able to buy this collection.”
The collection will goes on sale in selected stores in the UK and internationally and online on 23 September 2013, and prices range from £30 to £250.
The Eudon Choi for River Island Design Forum collection will launch via a short film at London Fashion Week’s Fash/on Film event on September 15.
Fash/on Film is a joint initiative by The British Fashion Council and River Island.