Plus-size womenswear retailer Evans is to stock the clothing range from The Only Way is Essex star Gemma Collins from March in 15 stores and online.
An Arcadia spokesman said contrary to reports, Collins will not be the face of Evans but the retailer will be stocking her collection.
He said: “We have introduced several new brands in the last few years such as Live Unlimited and Scarlet and Jo and feel that by adding Gemma’s collection to this line up we are giving our customer the shape specialism and fashionability she wants.
“Gemma will be making several appearances in our stores throughout the UK to celebrate this welcome addition which will launch in store and online on March 12.”
The retailer has eight pieces from Collins’ eponymous collection going into 15 of its 167 UK stores and will have 20 pieces available online. Prices for the collection start at £35 for tops and tunics, with dresses starting at £55 and going up to £70.
The range is stocked at Collins’ own store Gems by Gemma Collins in Brentwood, Essex.
Evans staged the UK’s first plus-size catwalk show during London Fashion Week for spring 15 last season but was absent from the show schedule this month.