Journalist Eve Pollard will exhibit her eponymous womenswear range for the first time at trade show Pure London from February 9-11 as she looks to expand into bricks-and-mortar stockists.
Pollard, who edited the Sunday Mirror and Sunday Express, is pitching her brand as “glamour for grown-ups”. At present it is sold via its own website and Gray & Osbourn, the catalogue retailer.
The 20-piece dress collection targets women aged 40-plus in sizes 10 to 20. All pieces are made in the UK and wholesale prices range from £33 to £55.
“This Pure exhibition is hopefully the beginning of our expansion into stores,” Pollard said.