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Every trick in the book

Former Harvey Nichols marketing director Mary Portas launched Yellow Door Creative Marketing in 1997 and works with brands such as Dunhill, Clarks, Fullcircle and John Smedley, as well as writing books and magazine articles on retail issues. Her four-part BBC2 series Mary Queen of Shops starts on May 31 and will be accompanied by a book, How To Shop, published by BBC Books.