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Everyone wants to get the London look

Caroline Nodder

My first ever London Fashion Week also marked a personal milestone for me, falling as it did almost exactly six months after I joined Drapers.

My first ever London Fashion Week also marked a personal milestone for me, falling as it did almost exactly six months after I joined Drapers.

Very fittingly, one of the first people I met here was Caroline Rush, the chief executive of the British Fashion Council, which organises the event. She told me a lot about the history of LFW and its aspiration to place the UK fashion sector much more centrally on the global stage.

It is interesting that compared with other fashion weeks London has historically been seen in some quarters as a second-class citizen, behind Paris and New York when it comes to attracting the big names.

So it has been a pleasant surprise to see how well profiled this season’s event has been around the world, and indeed how many of fashion’s elite inner circle have been seen in the front rows of the various catwalk shows, alongside some very high profile A-listers from Hollywood who would certainly not turn up if they didn’t feel it was a key date in the fashion calendar.

It was also positive for our industry that the Prime Minster - whose wife attended a number of the shows - chose to host a reception for the fashion sector (see page 2). What better time for the Government to get behind the fashion business, which is not only a major employer in the UK, but a leading light in growing exports and attracting spend by international tourists, as well as being a fantastic showcase to the outside world of what Britain stands for. When the economy is at a low ebb, events like LFW focus attention on an industry Britain can be proud of and, indeed, an industry that is investing back in Britain through jobs and manufacturing.

At a time when global markets are so important - as evidenced by a survey by DHL this week - fashion offers UK Plc a genuine opportunity for success.

Caroline Nodder Editor

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