Farrell, the menswear brand founded by pop star Robbie Williams, has appointed Burberry’s former design director as head of design.
Ben Dickens will join on November 28, heading up design and working closely with Williams across all categories including outerwear and knitwear.
Dickens will build on the core strengths of the brand, which has primarily focused on outerwear. Farrell will extend into other categories such as footwear, which will be trialled for autumn 12.
Dickens joined Burberry in 2007 as outerwear designer, progressing to work across all men’s product categories and most recently heading the Prorsum and London collections.
David Empson, Farrell’s managing director, said the brand’s autumn 11 launch had a “great reception” with good feedback from exclusive stockists Very and House of Fraser.
He added: “Ben comes with huge skill and experience in working in outerwear and other products.”