Former Marks & Spencer Kate Bostock has been hired as chief executive of Coast.
Lovelock told Drapers it was “the perfect meeting of minds.”
She replaces Margaret McDonald who left the business in July to join Victoria’s Secret.
This is the third move in a year for Bostock, who resigned from M&S last summer after much speculation over her working relationship with chief executive Marc Bolland. Bostock had been at the retailer for eight years.
It later emerged she was to join Asos as executive director of product and trading, but she left this position after just seven months.