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Ex-Reebok brand director joins sports flash Sales site

Former Reebok brand director Kath Smith has joined as chief sales officer, as the sportswear flash Sales site plots its European expansion.

The etailer, which runs week-long promotions on more than 600 sports and outdoor brands, offers between 40% and 70% off last season’s stock.

Smith joins SportPursuit from the Adidas Group where she has held a number of positions over the last 17 years, most recently brand director at Reebok.

Smith said: “SportPursuit has massive potential and I’m here to help realise that. We’re already working on European expansion.”

Adam Pikett, chief executive and co-founder of SportPursuit, said: “SportPursuit offers brands another route to market that complements and does not cannibalise their existing distribution channels. Bringing Kath on-board with her wealth of brand experience and detailed understanding of premium sports brands takes us another important step along this journey.”

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