Former Reebok brand director Kath Smith has joined SportPursuit.com as chief sales officer, as the sportswear flash Sales site plots its European expansion.
The etailer, which runs week-long promotions on more than 600 sports and outdoor brands, offers between 40% and 70% off last season’s stock.
Smith joins SportPursuit from the Adidas Group where she has held a number of positions over the last 17 years, most recently brand director at Reebok.
Smith said: “SportPursuit has massive potential and I’m here to help realise that. We’re already working on European expansion.”
Adam Pikett, chief executive and co-founder of SportPursuit, said: “SportPursuit offers brands another route to market that complements and does not cannibalise their existing distribution channels. Bringing Kath on-board with her wealth of brand experience and detailed understanding of premium sports brands takes us another important step along this journey.”