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EXCLUSIVE: Ex-Bank chief Gwynn Milligan joins Jaeger

Former Bank managing director Gwynn Milligan joins Jaeger today in the new role of trading director as the premium womenswear retailer rejigs its top team under chief executive Colin Henry.

Caroline Lee is promoted from her current post of chief operating officer to omnichannel director to be responsible for all customer channels, including ecommerce, standalone retail stores, wholesale, outlets and international.

Director of womenswear Liza Webb adds all menswear and accessories product responsibility to her present role. Both joined Jaeger in August 2013, shortly after Henry had been installed to form a turnaround team by its owner, private equity firm Better Capital, which took control of Jaeger in April 2012.

Cathy McCabe, who joined Jaeger from Burberry five months ago, as chief information officer is joining Henry’s senior executive team. “We now have the management structure to drive Jaeger to its next phase of development,” Henry told Drapers. “Anyone who knows Gwynn knows she is the consummate trader and we need that.”

Milligan, whose 36-year career includes stints at Mothercare, Arcadia, Asos and briefly Reiss and Cocosa, was made managing director of the JD-owned Bank casualwear chain in July 2013 and was in the position when it controversially went into administration on January 5 this year. Trade rumours suggested she was hoping to buy the business from JD, although other sources have always refuted this.

Lee, who was already running Jaeger’s ecommerce improving business, now has all the consumer touchpoints under her control. A former colleague of Henry during his time as chief product officer at Esprit in Germany, she has worked also at Shop Direct and Marks & Spencer. “Caroline’s new role is all about us presenting a singular face to our customers,” he said. “Under her, ecommerce has been exceeding our expectations and our retail now needs to be as progressive.

“With Gwynn looking after merchandising, Lisa can totally focus on product in all areas.”

As a result of the changes, director of retail Fyl Newington is leaving Jaeger in a couple of weeks. He joined about 15 months ago from an internet start-up. Also departing is Evan Druker, formerly of Belstaff and Burberry, who joined Jaeger about 18 months ago as director of menswear and accessories. He is returning to the US, where his partner lives and he is expected to announce a new role shortly.

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