Italian denim brand Jacob Cohen is to launch womenswear in the UK for autumn 13.
The women’s collection comprises 250 to 300 pieces with a focus on denim but the range also features cotton chinos, dresses and jersey tops. Wholesale prices range between £80 to £140.
The brand counts Harvey Nichols and Harrods among its stockists for its menswear collection and will be targeting similar stores with its women’s range. Jacob Cohen will launch its selling campaign for the womenswear from March.
Alessandro Brunello, director of Jacob Cohen UK, said: “We are only contacting the top boutiques in the UK. We are confident, because the business for men’s side is going well.”
Brunello said sales for the menswear line had been growing in the UK. This weekend, Jacob Cohen’s area in Harrods - currently just a table of product - is being expanded to a 430 sq ft corner.