Lingerie brand Triumph is launching a new premium collection, Florale, with actress Julianne Moore as the face of the range for autumn 17.
The collection features a range of fits and styles, including bodysuits, bras and briefs and is designed to be elegant, flattering and slightly more luxurious than the main collection.
Stretch lace is combined with tulle embellishments and embroidery in floral patterning – with irises, roses and dahlias and a signature peony motif in a range of sophisticated, muted shades and styles including shaping briefs and a 4-section, wire cup bra. Wholesale prices for the collection range from £14 to £26.
Actress Julianne Moore has also been announced as the global face of the range, launching with a campaign shot by fashion photographer Rankin.
Sian Thomas, global head of design for Triumph, explained the collection as aiming to make, “everyday-wear a glamorous experience.”
“The floral designs are inspired by the changing season and the beautiful lace and embroidery adds a wonderful texture to the collection. Lace, embroidery and fine detailing such as a signature Peony motif, premium rose gold adjusters and smoothing back and underarm edges for superior comfort are at the heart of Florale,” she said.
“This is underpinned with Triumph’s tailoring expertise, which we have drawn upon to create fits and styles that flatter our more mature and sophisticated consumer.”