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Exclusive: Missguided to open store at Bluewater

Missguided has signed a deal to open its second store, at Bluewater shopping centre in Kent, Drapers can exclusively reveal.

The Manchester-based etailer opened its first store, at Westfield Stratford shopping centre in east London, in November last year.

Chief executive Nitin Passi told Drapers there are a couple more stores in the pipeline, set to be signed shortly.

The 16,000 sq ft store located on Bluewater’s lower Rose Gallery is expected to open this summer. 

Passi launched a new menswear label, Mennace, on Asos last month. The brand, which is separate from Missguided but sits within the same group, is currently being sold exclusively through the etailer.

Missguided posted record sales for the year to 31 March 2016, jumping 34% to £117m. The business said expanding its category offering had been key to its growth. EBITDA fell 52% to £2.6m as the business invested in marketing, technology, infrastructure and building the team.


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