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Exclusive: Mock & Sons maps out rapid expansion path

Young fashion footwear brand Mock & Sons is embarking on a programme of aggressive growth.

The year-old business plans to launch a transactional website, expand into new territories and launch kids’ footwear – all within the next year.

The transactional version of the brand’s website is due to go live in the next two weeks, while the kids’ range, called Mini Mocks, is being readied for spring 14.

Co-founder Jonathan Hirst said the company has already had interest in the kids’ sub-brand from some major UK footwear retailers, although he declined to offer details.

Within the next couple of months the mainline brand will also launch in South Africa, Saudi Arabia and the Philippines through local distributors.

Mock & Sons has also linked up with a distributor in the US and will start selling its full range there from spring 14.

For autumn 13, the brand has launched a range of boots with leather laces. it hopes this move will help increase its credentials as an autumn/winter brand.

“We are thought of more as a summer brand but with the boots we hope to show we are a complete footwear brand and not just for one style or season,” Hirst said.

Mock & Sons has 50 independent stockists in the UK, including premium Southeast-based indie Choice and young fashion indie Diffusion, which has six stores in the West Midlands – as well as in footwear multiples such as Schuh, Offi ce and Soletrader.

Readers' comments (1)

  • It is great to see a young British fashion business growing in these hard economic times-keep up the good work.

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