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Exclusive: New Look menswear and footwear directors exit

New Look’s menswear director Christopher Englinde and women’s footwear, accessories and beauty director Amanda Wain have both left the business, Drapers can reveal.

Englinde joined the fast-fashion retailer in August 2015 as menswear buying, merchandising and design director to relaunch New Look’s menswear offer. New Look currently has 21 men’s only stores following the launch of its first in 2015. 

He previously worked at H&M for 10 years starting as a buyer and working his way up to the position of menswear director.

Wain joined New Look in December 2013 as buying, merchandising and design director for footwear, accessories and beauty.

Prior to New Look Wain was head of buying for footwear, accessories and swimwear at Debenhams for six years.

In July Englinde will join menswear brand Ljung, which is owned by his partner, as interim managing director. Englinde will help the label, which has wholesale accounts in Sweden, Denmark and Norway, expand into new markets and categories, while he looks for his next challenge. 

Englinde said he was “very proud” of what he and his team achieved for menswear at New Look but added that the retailer “wasn’t the right fit” for him.

“I’m looking for a new challenge and a company with a clear vision and strategy and good values,” he said.

Earlier this week New Look revealed its underlying operating profits tumbled 44% to £97.6m in the 52 weeks to 25 March 2017 as the retailer vowed to be faster on delivering trends and reduce its reliance on discounting.

UK like-for-like sales slipped 6.8% and revenue was also down, falling 2.4% from £1.49bn in 2016 to £1.45bn.

In relation to the disappointing results chief executive Anders Kristiansen said: “We have seen a growing shift in customer mind set during the year to a ‘buy now, wear now’ mentality, which challenges us to be even faster in identifying and responding to trends, buying with more conviction and becoming ever more agile. We’ve responded by improving our buying processes, working to achieve an even faster supply chain and strengthening our buying and design teams to make sure we deliver a stronger product proposition.”

New Look declined to comment on the departures.


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