Nick Keyte, head of buying for menswear and travel at John Lewis, to become managing director at Gieves & Hawkes on 1 October.
Keyte joined John Lewis in April 2013 and was previously head of menswear buying at Marks & Spencer from April 2010 to April 2013.
He will report directly to Gieves & Hawkes executive director Ray Clacher.
“Nick is a true menswear devotee and has the skills and experience to further develop Gieves & Hawkes into the archetypal British mens’ luxury brand,” said Ray Clacher, executive vice-president of the Trinity Group, which owns Gieves & Hawkes.
In April this year, Clacher, who was previously chief executive at Gieves & Hawkes, became executive director as he took on a wider role as executive vice-president of its owner, Hong Kong-based Trinity, which is a member of the Fung Group.
Gieves & Hawkes also promoted Mark Frost to design director, replacing Simon Spurr, who took up the role five months earlier.
Trinity manages menswear brands Cerruti 1881, Kent & Curwen and Gieves & Hawkes, which are self-owned, and also operates D’Urban under a long-term licence in Greater China.
Men’s tailoring business Gieves & Hawkes was founded in 1771 and has 102 stores worldwide, including a global flagship at 1 Savile Row.