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Exclusive: Radley restructures senior team

Radley has undergone a significant shake up of its senior management team as it looks to stabilise for future growth.

Commercial director Paul Donoghue is leaving the business in September, to join designer swimwear brand Orlebar Brown as international commercial director.

He will not be replaced directly, with chief executive Xavier Simonet instead promoting a number of internal team members to newly-created roles, all of whom will then report directly into him.

Among them is buying and merchandising head Naomi Halliday, who has been promoted to buying and merchandising director, taking a seat on the Radley board.

Lucie Watkins, formerly head of visual merchandising, has been made head of creative services.  

Marketing director Nick Vance has taken on additional responsibility for Radley’s multichannel platform, becoming marketing and ecommerce director.

Meanwhile Alessandro Petrelli has been promoted to head of international sales, and will join the senior management team. He was consulting for Radley until now.  

Donoghue’s departure follows the news last week that wholesale director Jonathan Frost had left with immediate effect. Earlier this month, brand director Lorraine Pringle stepped back from the business after less than two years.

Chairman Roger Best said:  “Paul has been a major contributor to Radley’s development and growth over the last 8 years and I, Lowell Harder and the Board thank him and wish him well in his new role.”

Simonet, who joined the business last month, told Drapers the changes prefaced “the next step” in Radley’s development, acknowledging the brand had “had a difficult time” over the past 18 months. He declined to comment on the reasons surrounding Frost’s departure, but confirmed he was now in the process of hiring a replacement.

The business has also hired a new chief financial officer.

Jayne Worden has joined from womenswear retailer East, where she held the same role. Previously she was head of finance for womenswear, lingerie and beauty at Marks & Spencer.

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