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Exclusive: Ralph Lauren appoints new retail chief

Ralph Lauren has appointed Sadie Tew as the new head of retail for Europe, Middle East and Africa for the fashion label’s direct to consumer division, Drapers understands.

Tew joins from Value Retail, where she held a strategy role supporting the retail performance of the European business across global multi-brands.

She has previously worked at Ralph Lauren. She led its EMEA factory outlet business, before taking up the role as head of retail EMEA for Michael Kors in January 2011, positioning the brand in the European market. 

While at Michael Kors, she grew the business by opening almost 100 new stores. She then joined Coach in November 2014, where she repositioned the brand to grow its direct-to-consumer portfolio.

Drapers understands that Tew will report directly into group president for international Howard Smith, and will take up her role next month.

Sandro Raniolo is also expected to take up a new role as president, store development, international at the brand as part of a refocus by Ralph Lauren on aligning its international operations.

Tew is one of a number of appointments at Ralph Lauren in the past year, with Ashley Potter also rejoining as president of wholesale international at the luxury fashion label.

Potter previously worked at Ralph Lauren for 14 years between 1990 and 2004, and rejoined the firm in July 2017. During his time away from the firm he worked as president of Theory Europe and as chief executive of Charles Tyrwhitt.



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