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Exclusive: Reiss loses two directors

Reiss has lost another two of its senior team - ecommerce director Dan Lumb and brand director Andy Rogers step down.

Lumb has left Reiss after less than two years at the helm of its ecommerce business to enter private equity. Rogers, who has been at the premium retailer for more than five years, joins Fred Perry in the same role of brand director.

These are the latest in a string of high profile departures from the  womenswear business, which has in recent months lost its commercial director Sanjay Sharma after less than a year in the job. Reiss’s trading director Gwynn Milligan left in January after just eight months.

Lumb joined the premium retailer in August 2011 as ecommerce director, and he is credited with driving impressive online growth in that time.  Last year, Reiss reported online sales had surged 82% on the back of a more innovative approach towards its editorial content. At the time Lumb said he “won’t be happy” until online sales, which stood at 10% of total turnover, made up 25%.

Ross Loughlin, who worked closely with Lumb, has been recently promoted from ecommerce projects manager to head of ecommerce, and will take on responsibility for the department.

A spokeswoman confirmed the changes, saying Loughlin was “driving the business’ international online ambitions”.

She noted that under Lumb, Reiss had “achieved substantial digital growth over the past two years with a fully established in-house team who will continue to drive this momentum”.

The company did not comment on Rogers’ departure.

However, Fred Perry’s managing director John Flynn said: “The brand strategy required for our multi-channel expansion will involve new disciplines. Andy’s brand equity experience will contribute to our ability to evolve those disciplines for the benefit of our authorised retail partners and our own direct channels”

 

 

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