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Exclusive: S London trade show postponed

Menswear trade show S London has postponed its debut show until next year.

Organisers of the street, sports and skate wear show have decided to cancel this season’s debut show as they were “not 100% happy” with how plans were progressing.

Founder Carl Burnham told Drapers that a short lead time and a “combination of other factors” were to blame for the exhibition’s deferral.

Burnham said: “We jumped into S London feet first with just four months to organise everything and we were too optimistic. We didn’t want to produce a show that we weren’t proud of and it wouldn’t have been fair to take the exhibitors’ money for something that wasn’t up to scratch.”

Set up by the co-founders of menswear exhibition Jacket Required, S London was due to run from July 31 to August 1 at The Boiler House on Brick Lane, in East London.

Burnham said S London would “definitely” take place next year, although he could not yet confirm if the show would take place in the January or summer tradeshow season.

More than 40 brands including New Balance, Vans, Ice Cream and Fourstar had signed up for S London, but Burnham said all the labels involved were “very understanding” and “respected the reasons behind the decision”.

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