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Exclusive: USC to open Oxford Street flagship in 2014

USC will make its first footprint on London’s most famous shopping street with the launch of a store on Oxford Street next year.

The young fashion chain will take a unit located in The Plaza at 116-128 Oxford Street, which was previously occupied by USC’s owner, sportswear retailer Sports Direct.

Buyers from USC have already approached brands to supply the new store. It is understood the 17,000 sq ft store will open in February next year.

Yesterday it emerged that Sports Direct was eyeing up HMV’s former 58,000 sq ft flagship on the street, which would more than triple its presence on the street.

Correspondence seen by Drapers said the USC store will act as a “London flagship”, hosting a selection of “luxury denim, footwear and lifestyle brands”.

The retailer has historically been more prominent in the North of England, with relatively few stores in the South. Branches in Uxbridge and Watford are the retailer’s closest locations to central London.

USC did not respond to requests for comment about the store opening.

Drapers also understands that after Sports Direct’s purchase of young fashion chain Republic in February, some of Republic’s store portfolio is being rebranded to USC.

It was previously thought that all USC stores would be rebranded as Republic in the wake of the purchase. However, a spokesperson for Sports Direct said any rebranding would happen on a case-by-case basis if one retailer’s branding was stronger in a particular location.

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