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Exhibition prices are cut at new-look LFW

Exhibitors at London Fashion Week will benefit from a reduction in price for exhibition space, as the event unveils a new look for its next edition in February.

The cost per square metre for brands showing at the Exhibition at London Fashion Week, which runs from February 21-23, will be cut from £325 to £275.

The British Fashion Council, which organises LFW, said it would unveil a new, “more contemporary” look to the exhibition and each stand for the autumn 09 show.

The BFC added that the new look would combine the exhibition and the catwalk into one space with one entrance to help increase footfall at the static event. There will be 13 catwalk shows at the BFC tent over the four days, each with a capacity for up to 500 guests.

First time exhibitors on the main catwalk schedule include Twenty8Twelve, the label run by sisters Sienna and Savannah Miller and owned by denim brand Pepe, and Kinder. Twenty8Twelve has not yet confirmed its catwalk venue.

London Fashion Week will take place at the Natural History Museum in London, but other catwalks will be held at various locations around the capital.
BFC chief executive Hilary Riva said: “With one less day and more shows than last season, we have worked with designers to reduce travel times, allowing time for more shows each day.”

Separately, the National Endowment for Science Technology and the Arts (NESTA), has called on the government and the BFC to support the UK designer fashion industry, after unveiling a report this week.

Jon Kingsbury, programme director of Nesta’s creative economy team, said designer fashion students lack business and finance skills. “Students can’t afford to learn these skills just on the job,” he said. “There’s a limited time when a graduate is deemed ‘hot’ by the industry.”

To view the report free of charge, visit www.nesta.org.uk/the-london-fashion-designer-economy-research.

Amanda Wakeley has left the eponymous womenswear label she founded after it was sold to investor Jason Granite earlier this month. Wakeley, who was creative director, is expected to start a new label or pursue new fashion projects. Jo Rossell, head of design at Amanda Wakeley, has been promoted to head of creative design as a result.

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