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Exhibitors and buyers praise upbeat atmosphere at busy Pitti Uomo

A positive attitude has prevailed at the autumn 14 edition of Pitti Uomo, with brands and buyers excited for the forthcoming season.

The show is running from January 7-10 in Florence, Italy.

Sebastiaan Huijgens, head designer at men’s tailoring brand Circle of Gentlemen, said buyers were enthusiastic. “There is a great energy here. The last couple of years have been tough but things are changing, people have more money in their pockets,” he said.

Stuart Jamieson, sales agent at cashmere specialist Johnstons of Elgin, agreed the show was busy, with a lot of international customers writing orders. “This season we had a busier day than last year. Just this morning we had buyers from Japan, Korea, India and Azerbaijan.”

Buyers from Japan, America and Australia were in attendance, as were their European counterparts, with customers from Germany in particular out in force.

James Hall, sales manager at outerwear specialist Gloverall, said Dutch customers were also writing orders.

Many brands noted the first day of the show was quiet, but added this was usually the case as it is the day when only Italian buyers visit.

Indiana Canepa, a sales associate at Savile Row’s Hardy Amies, said the second day of the fair was “energetic”.

“Yesterday was quite quiet but it has been fantastic for us today. Pitti is very important for showing off the collection and making your presence felt in the market. Even if you don’t write orders, it is essential to meet customers and arrange showroom appointments.”

Reanna Bowman, sales manager for the UK and Northern Europe at lifestyle brand Orlebar Brown, which was exhibiting this season at both Pitti and London Collections: Men (LCM), added: “A lot of people are flying to Florence when LCM finishes but LCM is more of a press thing, it’s not an order-writing show.”

Ward Mann, UK agent at lifestyle brand Eden Park, said Pitti was essential for attracting customers. “It gives us a chance to show our new collection to the right demographic. It sets the tone for the season.”

Kevin Stone, owner of agency Index London, which represents brands including Spiewak and Baracuta, said the quality of buyers at Pitti was second to none. “Pitti is the inspiration palette for the season. You have to be here.”

Sach Kukadia, co-founder of online private sales site Secret Sales, said the show had been very productive, with back to back appointments. “Pitti is so important for getting a feel for the season’s trends, even more so than Bread and Butter.”

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