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Exhibitors applaud busy second day at Micam

Exhibitors praised a steady flow of buyers from around the world during the busy second day of Milanese footwear show Micam on Monday. 

Micam

Skechers managing director for the UK and Ireland Peter Youell said: “We have seen buyers from China, Japan, the Middle East, Europe, Canada and the US so this show is really important to us. We’re just back from GDS in Düsseldorf [February 10-12] and we’ll be at Moda in Birmingham next weekend [February 20-22] so this is a prime time for us.

“We won’t necessarily write a lot of orders here but I will see around 30-40 customers over the next few days.”

Youell said the footwear business has had a challenging few months. “In general business has been tough over the last quarter for everyone and although we’re not over-exposed in the bigger ticket items like boots, some of our customers have cash tied up in that area as a result of the mild winter.”

Michel Pino, sales agent for French women’s footwear brand Rêve D’Un Jour, said: “The show has been busy for us so far and we have had some interesting conversations with Asian, US and Russian buyers at the show. We haven’t seen any UK buyers but it is a market we’d like to work with.”

Leonel Souto, sales manager at Portuguese menswear brand Paradigma, added: “The show has been steady so far but it is a good one for us.”

The biannual trade show is running from February 14-17 at Fiera Milano, overlapping with Las Vegas footwear show Platform, which runs from February 16-18, and Pure in London, held from February 14-16.

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