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Exhibitors positive at opening of Pure London

Exhibitors at Pure London were pleased with overall levels of business on opening day yesterday, with serious buyers making their way to the womenswear show in spite of the recession and the adverse weather conditions.

Morten Roed Simonsen, export manager at Danish brand B.Young, which returned to the show after three seasons, said there had been an overall shift in the type of retailers attending trade fairs and added that this was reflected in the visitors at Pure London yesterday.

He said: “There has been a big change. In the past there were 50% browsers and 50% of visitors were seriously looking for new brands. Now I would say about 90% of the people here today are here to be active and just 10% are browsers for trends. There may not be as many people here but because of this a shift there is potentially more business here. It is important to exhibit so your customers know you are a strong company that will be able to deliver orders in tough times.”

“It is important to exhibit so your customers know you are a strong company that will be able to deliver orders in tough times.”

B.Young export manager Morten Roed Simonsen

Sharon Beatty, UK agent for Bandolera said that the first day of the show had been good. She said: “It’s been so far so good on the first day. People are having a good look around and coming back tomorrow to place orders. Retailers are keeping their chins up and we are all just battling on.”

George Hadji from eveningwear brand Anoushka G agreed: “The show has been nice and busy. It doesn’t really feel like we are in the middle of a recession. I think that retailers are fed up of reading the doom and gloom in the newspapers and are realising that life goes on - you have to have something in your shop to sell. I don’t expect people to buy as much as last year but our account base has grown so we will maintain or do slightly better than last year in terms of our numbers.”

Pure London is open today and tomorrow and is held at Olympia in London. Drapers’ fashion and features editor Khabi Mirza is hosting several trend talks each day and Drapers is also hosting “Inspirational Indies” seminars, featuring Q&A’s with the UK’s leading independents, each day at the show. For more go to

For a full report from the Pure London womenswear exhibition, which is owned by Drapers’ publisher Emap, see this weeks’ issue of Drapers magazine.


Readers' comments (1)

  • The only thng I'm positive about is that there was hardly anyone there!

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