The separate floor dedicated to fashion accessory brands at Top Drawer was hailed as a success by exhibitors, who praised the show’s new location of Kensington Olympia in London.
Top Drawer was previously held at Earls Court Exhibition Centre, which is being demolished.
More than 300 labels showcased their latest ranges of accessories, bags, jewellery, outerwear, loungewear and footwear from January 11-13, with exhibitor numbers increasing by 10% on the previous edition.
The show has its origins in design-led gifts, but visitor research from the last edition, which found that 57% of buyers ended up ordering fashion and accessories, led the organisers to emphasise the show’s style credentials.
This season saw the launch of a fashion accessories catwalk show that ran three times a day, in addition to a dedicated fashion entrance and bar.
Anna Sampson, brand manager at lingerie brand Playful Promises and womenswear brand Wolf & Whistle, was at the show to introduce a new range of gifting packs including knickers and eye masks. Marissa Adams, founder of Archer & Peyton, made her debut at Top Drawer with her range of premium men’s socks made in Italy made from natural fibres such as cotton, silk and cashmere that wholesale at £6.50 per pair.
Popband was showcasing its range of soft and stretchy hair ties that are designed to leave no kinks in hair. Director Louisa Booth said: “The show has been great for us and we doubled sales on the first day compared to the whole of the show last year.
“The brand is two and a half years old and our stockists include Topshop, Bentalls, Fenwick of Bond Street, as well as lots of independents. We have supplied the Clothes Show for the past two years for their wristbands.
“Our designs can be customised and turnaround is 30 days with a wholesale price of £4 so it is a great add-on for fashion retailers.”
Lola and Gilbert is a range of canvas screen-printed bags created by friends Natalie Langdale and Kristina Mackenzie, who named the brand after their respective pets. “We launched our in 2014 at Top Drawer and we’re now stocked in Fenwicks in Newcastle and Canterbury, Bentalls in Kingston and boutiques,” said co-founder Mackenzie.
“We’ve been very busy and getting lots of interest in our make-up pouches like the one that says ‘This bag contains my face’, which wholesales at £5.20.”
Lucy Sheringham was introducing her collection of digitally-printed silk scarves that wholesale at £65 and the show was her first time showcasing to a trade audience. “I’ve had some really good feedback, interest from buyers at Liberty and some orders from UK boutiques,” said Sheringham.
Bag and accessories brand Zatchels was at the show to launch new shapes such as a leather bucket bag, backpacks and micro saddle-bags. Head of sales Mike Rankine said the brand was also launching a range of licensed bags with Oxford University in the colours of the various colleges, designed to appeal to students, alumni and international customers.
“It seems like there has been genuine interest from buyers here and we’ve seen people from stores that we’re not dealing with already,” said Rankine.
Andrew Robinson, sales director of jewellery brand Azuni, said the company has been exhibiting at Top Drawer for 18 years and that this was the best show yet. He was highlighting Viva Azuni, an ethnic-styled beaded collection that wholesales between £8-£30, in addition to the traditional Azuni range of gold-plated brass jewellery.
Wyatt & Jack is a range of bags and accessories made from recycled canvas deckchairs and PVC from old bouncy castles. Brand director Georgia Wyatt said the company had recently collaborated with Jack Wills on an exclusive bag collection and there had been a lot of interest at the show.