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Experian sells FootFall business to rival

Data company Experian has sold its FootFall division to US-based retail performance and security solution firm Tyco for £38.5m.

FootFall, which was bought by Experian in 2005, monitors and analyses shopper behaviour to help retailers and shopping centres better understand their customers.

Experian chief executive Brian Cassin said: “One of our key strategic priorities is to focus on our larger businesses and geographies, where we can most successfully combine our core strengths in data, analytics, software and expertise. We concluded that FootFall lies outside our core strategy.”

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