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Extreme Group acquires UrbanSurfer

The Extreme Group has bought surf and lifestyle website UrbanSurfer.co.uk.

Extreme Group chief executive Al Gosling said: We are continually looking for ways we can further enhance and spread the core messages of Extreme and this website was the perfect fit."

"At Extreme we live by the philosophy of passion, vision, freedom and irreverence; this is radiated through everything we do, and now UrbanSurfer will be included in that mix."

"In order to ensure a variety of high street and niche brands are available on the website, UrbanSurfer will utilise Extreme's buying power and solid operational base, increasing not only the range offer but also the depty of product all year round."

Extreme Group owns and operates urbanwear and sportswear website Extremepie.com.

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