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Facebook links up with UKFT for networking events

Trade association UKFT is collaborating with Facebook on Rise, its new series of networking events for young people in the fashion and textiles industry.  

The first event will take place at Facebook’s London offices on April 17, with Facebook’s director of retail, luxury and fashion partnerships Tracy Yaverbaun speaking to Rise delegates.

She will talk about how the fashion industry and social media can work together

Yaverbaun said: “Fashion and shopping have always been inherently social– we seek the opinion of our friends to validate our choices then naturally share our discoveries with our networks – and at Facebook we’re dedicated to helping fashion brands develop a rich, authentic presence in people’s everyday lives. 

“People’s behaviour hasn’t changed but technology and the means by which we communicate has evolved. I’m looking forward to meeting tomorrow’s business leaders to discuss the future of the industry, and Facebook’s role within it.”

Rise was launched last year as a network for under-35s with an annual membership, which gives free access to all Rise events, as well as discounts on UKFT seminars and events.  Members will also be offered fashion and business discounts.

UKFT chief executive John Miln said: “We have had an incredible response so far to Rise and we are looking forward to growing a strong network of like-minded individuals who are the future of our industry.”

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