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Facebook rolls out new shopping ad format

Facebook is introducing a new ad format that will allow retailers to showcase their products more effectively, with a primary video or image above relevant product images.

When users click on the ad, they will be shown up to 50 products at a time and when they tap on a product, they will be taken to a product detail page on an the advertisers’ website or app.

Brands including Adidas and Tommy Hilfiger are already using the new feature, which is called Collection, and has been specifically developed for mobile.

Facebook said it is testing a new outbound click metric over the coming weeks, which will show the number of clicks leading people off the social networking site.

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