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Facebook tests dedicated shopping feed

Facebook is testing several new advertising features, which will allow users to shop for clothing and other products directly through its app.

Facebook

One of these is a shopping feed that aggregates posts and photos about products on sale from different retailers.

It comes after last month the social network began testing fast-loading “immersive ads”, which allow retailers to host whole product catalogues on pages that load inside Facebook, instead of sending users to a separate mobile browser.

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