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Fair trade for men at Debenhams

Debenhams is launching a fair trade menswear range in a tie-up with Olympic champion Sir Steve Redgrave.
The retailer has developed a 40-piece casualwear range under its Maine New England own label that will use Fairtrade-certified cotton.
The range, which will be the first major menswear fair trade collection on the market, is an exclusive tie-up with Redgrave, who has his own sports and leisurewear brand called 5G.

The Debenhams collection, called Maine New England 5G, includes T-shirts, rugby tops, shirts, polos and shorts, and will go into most of Debenhams stores for Fairtrade Fortnight on February 25 to March 9.

Debenhams divisional trad-ing director Adam Creasey said the business was committed to fair trade and the range was likely to grow considerably.

“Sir Steve is passionate about fair trade, and we also take it very seriously. This is a great-quality full collection. I can see it growing significantly.”

The collection will have its own dedicated shopfit in store.

Prices will be in line with the rest of the Maine New England range, with T-shirts for £8, and polo shirts from £14 to £18.

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