Menswear brands Farah and Original Penguin are launching formalwear ranges for spring 16.
Chinese manufacturer Dayang Group has acquired the licence to produce the Original Penguin and Farah Tailoring collections, which includes tailoring, outerwear, shirts and ties for distribution within Europe. Wholesale prices start at £8 for ties and range up to £89 for suits.
The range will launch in June for a November pre-season delivery.
Juls Dawson, owner of agency Just Consultancies, which will be selling the range in the UK and Ireland, said he is targeting stores that already stock the labels as well as some specialist formalwear stores that do not sell casualwear.
He said: “We have seen a massive shift in the younger market towards a smarter trend. You just have to go into Topman or look on Asos to see that the younger guys are smartening up.
“The amount of space devoted to formalwear in multiples and independents has risen in recent seasons, the younger guys are mixing formalwear with more casual pieces and there isn’t a brand that is targeting that market specifically.”
Dayang Group is a Chinese manufacturer and exporter, which owns 30 clothing factories. It specialises in producing suits, overcoats, jackets and sportswear.