Your browser is no longer supported. For the best experience of this website, please upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We'll assume we have your consent to use cookies, for example so you won't need to log in each time you visit our site.
Learn more

Farah and Original Penguin to launch formalwear

Menswear brands Farah and Original Penguin are launching formalwear ranges for spring 16.

Chinese manufacturer Dayang Group has acquired the licence to produce the Original Penguin and Farah Tailoring collections, which includes tailoring, outerwear, shirts and ties for distribution within Europe. Wholesale prices start at £8 for ties and range up to £89 for suits. 

The range will launch in June for a November pre-season delivery.

Juls Dawson, owner of agency Just Consultancies, which will be selling the range in the UK and Ireland, said he is targeting stores that already stock the labels as well as some specialist formalwear stores that do not sell casualwear.

He said: “We have seen a massive shift in the younger market towards a smarter trend. You just have to go into Topman or look on Asos to see that the younger guys are smartening up.

“The amount of space devoted to formalwear in multiples and independents has risen in recent seasons, the younger guys are mixing formalwear with more casual pieces and there isn’t a brand that is targeting that market specifically.”

Dayang Group is a Chinese manufacturer and exporter, which owns 30 clothing factories. It specialises in producing suits, overcoats, jackets and sportswear.

Have your say

You must sign in to make a comment

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.