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Farfetch and Harvey Nichols in digital tie-up

Harvey Nichols and Farfetch have formed a global partnership under which the luxury department store’s products will be sold by the etailer.

Harvey Nichols will become the first department store to work with Farfetch, and will benefit from its ecommerce and logistics expertise. Harvey Nichols customers will also be able to use Farfetch services such as in-store returns and same-day delivery. 

The tie-up will operate from the second quarter of 2018, and while Harvey Nichols products will be available on Farfetch, the retailer’s own platform will continue to operate. 

Last month, Farfetch announced a similar tie-up with British luxury brand Burberry, whereby an exclusive capsule collection launched on its site following the brand’s show at London Fashion Week. Burberry’s technology will also be integrated into the Farfetch operating system, and its entire inventory will be available through the platform.

Readers' comments (1)

  • Harvey Nichols has undoubtedly (?) considered that Farfetch could, one day, cut out the middle man (Harvey). Especially in the new world of GDPR where shoppers own their data, not the retailer. There will also be plenty of brands that will be sold via both. Who gets the margin, noting the brand won’t want to pay both.

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